4 steps to creating a winning SARA entry



Submissions have opened for this year’s SEEK Annual Recruitment Awards (SARA). Here are some tips from two of the judges on what it takes to come out on top.


The deadline for entering the 2016 SEEK Annual Recruitment Awards is 4 August 2016 – and this year’s awards are certainly worth entering, with a raft of benefits up for grabs, as well as the prestige that comes with knowing you’re one of your sector’s stand-outs. Plus, every valid entry scores an invite to the awards night in November.

In order to give your entry a sprinkling of star quality, we’ve asked some people in the know to give their hints and tips on what makes for a winning submission.

1. Demonstrate the impact…


We want to see something innovative or aspirational that has really moved your business, and your client’s business, forward – and some facts and figures to show the impact,” says judge and Head of Talent and People Strategy at Sovereign, Alan Ward.

“It’s all good to wow us with a great story about your journey, but you need to be able to demonstrate how you have delivered and measured success and ROI. If you’re claiming improvements for your client’s business, then why not get them to provide some feedback or co-write the submission? Applications that combine an outline of the original vision, tells the story of how this has driven the business forward, and then shows quantifiable results are far more appealing to the judges.”

Mark Knoff-Thomas, the CEO of Newmarket Business Association and SARA judge, agrees that innovation is very important in terms of the constant evolution of the recruitment industry. "Technology tools are advancing in leaps and bounds. However, in terms of determining a winner, it may well come down to who's onto the next big thing, or it could simply be a matter of a business achieving excellence across the board."

2. …But show how you got there, too


“You have to differentiate to be a winner, to stand out from the crowd and raise the bar,” says Ward. “In this way, it’s not only about the outcome, but also how you get there. As a people business, the ‘how’ is as important as the result, so issues like integrity, diversity and sustainability should all shine through the winning applications.”

Knoff-Thomas adds, "To make a submission stand out, it needs to have a point of difference, a genuine unique selling point."

3. Think Dragons’ Den


“Think of the application as a business case to an exec team or Dragons’ Den,” says Ward. “The judges have extensive experience within the industry and are passionate about recognising and celebrating excellence, so your submission needs to be positioned to clearly demonstrate your key successes and differentiators.”

4. Be true to yourself


"Be authentic about your business," advises Knoff-Thomas. "Use the application process to do a health check on where you're at. As much as this is about entering the SARA, its also a great opportunity to do a stocktake and reflect on how your business is performing and  evolving."

What you also need to know


For more tips on how to create a winning submission, be sure to say hello to the Seeklings, SEEK’s very own little helpers for the awards submission process, by watching these videos...

https://www.youtube.com/watch?v=GdiEVWek5dM

https://www.youtube.com/watch?v=QC29Y1-T0u8

https://www.youtube.com/watch?v=Us4D_OGjgNc

https://www.youtube.com/watch?v=y9DAZsB9tsk

https://www.youtube.com/watch?v=QfVQnZ3CR-I

This year also brings with it a new award, Recruitment Consultant of the Year, which seeks to celebrate an individual who has excelled in the recruitment industry as a whole.

In addition to the prestige of being named an industry leader, this year’s award winners will also grab a host of business-boosting benefits including:

  • Being interviewed as an industry expert in content on SEEK’s Insights & Resources employer communication channel.

  • A three-month digital advertising campaign valued at $13,500.

  • The opportunity to use SEEK’s social media channels to gain candidate insight and build brand awareness.


The when and the where


Come raise a glass to recruitment excellence at the Atrium Room, Auckland Museum, Auckland, on Thursday 17 November 2016. Jeremy Corbett, comedian, radio and television host will MC, and all valid entries will receive an invitation to the cocktail evening.

So what are you waiting for? Get your entry started today.


Submissions for the 2016 SEEK Annual Recruitment Awards (SARA) close 4 August 2016. Find out more information.

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SEEK Insights & Resources New Zealand

SEEK is the destination of choice for job-seekers and hirers in New Zealand, acting as the conduit between hirers looking to fill vacant roles and candidates looking for work across many and varied industries. SEEK's mission is to help people live...

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