SEEK Employment Trends: New Zealand’s hospitality & tourism industry serves up more jobs

The latest employment trends data has revealed that hospitality & tourism is one of the fastest growing industries on SEEK in New Zealand, driven by strong growth in tourism numbers from both domestic and foreign visitors.

New Zealand’s employment market continued to deliver positive results in July with job ads on SEEK rising by 10.8% year-on-year. Growth was experienced across most industries and the good news was shared across the major regions.

Janet Faulding, General Manager of SEEK New Zealand, says full-time jobs were the most advertised role type on SEEK from 1 July 2016 to 30 June this year.

“Part-time job ads have continued to flatten since May this year, but job ads for casual/vacation, contract/temp and full-time work continued to strengthen in July,” she says

Growth in hospitality and tourism

Hospitality and Tourism is one of the fastest growing industries on SEEK. Job ads for the industry rose by 9% year-on-year for the three-month period of May to July. Over the past 12 months (1 July 2016 to 30 June 2017), the industry’s average advertised salary has also increased by 1% year-on-year to $52,312.

The growth in job ads is being driven by the strong increase in tourism numbers from both domestic and international visitors. Faulding says hospitality and tourism is currently the eleventh largest advertising industry on SEEK for the period of May to July 2017 this year.

“Helping fuel job ad growth on SEEK across the hospitality and tourism industry is the increasing demand for professionals to service the rising number of tourists visiting New Zealand and an increase of Kiwis travelling domestically,” she says. “The latest International Travel and Migration report, conducted by Stats NZ, found the number of international visitors to New Zealand rose by 10% year-on-year in June 2017 when compared to June 2016.”

More opportunities for chefs

Chefs and cooks saw the most opportunities in the industry over the past three months and job ads for these roles increased by 7% year-on-year from May to July. Management roles came in second for job opportunities and saw a lift of 9%. Opportunities for bar and beverage staff were ranked third and there were 19% more job ads year-on-year over the three-month period. Front office and guest services came in fourth and saw a 24% year-on-year lift over the three months.

Despite strong growth, advances in technology are having an impact on the industry and this may explain a decline in job ads for some hospitality and tourism roles.

“From May to July this year, there was a decline in advertising on SEEK for airline workers (down 24% year-on-year) and reservation professionals (down 9% year-on-year),” said Faulding.

“All these jobs are experiencing a rise in online competition and automation.”

Industries leading the way

Information and communications technology (ICT) was still out in front in terms of job opportunities on SEEK, however the volume of job ads in July is year was equal to the same time in 2016. The average advertised salary for ICT roles was $93,439.

Trades and services came in second for job opportunities on SEEK. The industry saw a 21% year-on-year rise in job ads in July and the average advertised salary was $61,382. Manufacturing, transport and logistics was ranked third for opportunities on SEEK in July and the industry saw job ads increase by 35% year on-on-year. The average advertised salary for the industry was $67,422.

In terms of year-on-year job ad growth, the mining, resources and energy industry continued to lead the way on SEEK with year-on-year growth of 67%, however this was coming off a low base.

“The mining, resources and energy fields offering the most job opportunities on SEEK this July were power generation and distribution, mining operations and health, safety and environment,” revealed Faulding.

Candidates in demand

Strong demand for candidates continued across a number of industries in July. As a result, employers in these sectors may need to work a little harder to attract and retain talent.

There was a strong demand for candidates in government and defence, which saw a 14% year-on-year rise in job ads and the average advertised salary was $81,304. Demand was also strong in the design and architecture industry. Job ads for the industry were up by 28% year-on-year and the average advertised salary was $83,171.

Science and technology also recorded good conditions for candidates. SEEK job ads for the industry increased by 17% year-on-year and the average advertised salary was $74,289.

Trends across the regions

Wellington led the way for job ad growth across the major regions. Advertising on SEEK grew by 13% year-on-year for the region and this was fuelled by industries such as ICT, administration and office support and trades and services.

Auckland also recorded a strong performance with job ads up by 8.4% year-on-year and the top advertising industries across the region were ICT, manufacturing, transport and logistics and trades and services.

Meanwhile, Canterbury continued to experience growth in July. Job ads on SEEK were up by 5.7% year-on-year with trades and services still offering the most job opportunities across the region.

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SEEK Insights & Resources New Zealand

SEEK is the destination of choice for job-seekers and hirers in New Zealand, acting as the conduit between hirers looking to fill vacant roles and candidates looking for work across many and varied industries. SEEK's mission is to help people live...

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